is a Korean fashion designer and was running her fashion brand called ALEELANG. When her clothes were sold at the Hyundai department store, she suddenly realized the insurmountable number of clothes that were being displayed, hers included. Behind the beautiful show windows, clothes are nothing but layers of fabric that overflow and get thrown out once the season passes. All of a sudden, she began to feel skeptical about the fashion industry. Afterward she studied at the Design Academy Eindhoven in the Social Design department.

   Her design practices explore mostly our current contemporary issues through the lens of the fashion industry and begins with questions of the relationships between human and fashion, fashion and tradition, nature and human. What clothes do we make and what are we wearing? Can fashion even become sustainable?

  However, her design practices are not limited to fashion. As an important part of her working process, she constantly questions the aspects that constitute society to push the boundaries of design. 

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